We want you to create experiences through your everyday actions. To experience new sensations through technology, design and simplicity. We want you to feel the same way we do when we create our products. We can’t imagine any other way of doing things. We make innovation the norm, and make the standard into something beautiful; we simplify the most advanced technology so that no effort is required for you to work it. All of this to light up your emotions. 100 years Simon was born from the emotions of a family. Today, in rapid expansion, it’s our driver for growth. We don’t do anything that doesn’t instil this emotion in us; it’s what we are. Because only by working from emotion can you achieve great things.